![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/c8c772dd-5d0f-4811-8eae-4e27e7d74924_rw_1920.jpg?h=e550e539909472b7f2eba9f1eea66cb4)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/a1f09d1d-2dcc-417b-97fd-bb1c7a5b2695_rw_3840.png?h=2c458b5f2da8f61b2505a1cd84e87f32)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/a76dc921-cc69-42cb-9270-1bead0d95291_rw_3840.png?h=0cfdd11c5eda91f1b8833d669a78b484)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/217723de-ac09-43d2-b055-c806b15c3414_rw_3840.jpg?h=2bc395a547e2173a3783be8210ec2352)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/aed08a2c-afe5-4490-a267-6c3b5be9003f_rw_3840.png?h=e355ecf09f206e0e0ed7066bee906833)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/04f42aee-c1c1-4e45-bfbd-5d9ec30d9770_rw_3840.png?h=42441b9ac27074bde04ae9a82cdc1e11)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/a1876ed2-677a-4428-b9bc-bc2d593212ea_rw_3840.png?h=ff41923b777e489a52cebb6a5dff6ee2)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/74dadc44-a0ea-47f1-ae2d-ffbb1f2b8a6c_rw_3840.png?h=ed6bade14b2171c96d937d53383a02e2)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/196c94b7-26df-4907-bce6-f72abdacaaaa_rw_3840.png?h=a64171a4de2df02b4e0233541d7f37a6)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/3958bc5e-b4d0-459c-94cd-358bcfcd6cb4_rw_3840.png?h=6bad42a84015d7ab792d641f7e38922d)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/b620d340-2473-4ac9-8294-25a4649aa8e1_rw_3840.png?h=36586560dea28f376d09c11ea2088e94)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/428aed21-72c8-4332-b1b3-6cb97700aee9_rw_3840.png?h=d21ea57d2118138d6b48bfd420103cf0)
![](https://cdn.myportfolio.com/0cefb9b651e806b4274eb78f132c6e95/43b9274a-dcf4-41cd-b863-5ea78dddd9aa_rw_1920.jpg?h=65f53f2fbf435cd792f4de39bc388887)
Taking a previous work and creating a brand from it was the first step of this project. The source could have been anything—a small mark, a typographic book, a website, etc. The branding was to be created through the intial mark that would later develop into a logo, business collateral, and eventually a branding guide. When I chose to expand on a sustainable packaging assignment about an essentials kit for first time kitten owners, I had to establish a concrete mission statement that went beyond pet materials. In addition, I had to determine my target market and competition. For the app, I had to create something completely unique and marketable, an application that would bring in money to the company while retaining a productive and user-friendly flow.