L’ATTITUDE is a historic annual American event where entrepreneurs, business leaders, artists, politicians, and industry influencers discuss the New Mainstream Economy being driven by the youngest and fastest growing major demographic in America: Latinos.
My first involvement with L'ATTITUDE was to improve on the official logo, one that had underwent development three months prior to me knowing of its existence. From that point on it was a whirlwind of edits, revisions, and lots of caffeine that finally came to fruition at the first L'ATTITUDE event in San Diego, September 8-11, 2018 at the Grand Manchester Hyatt.
REFINING THE MARK
DEVELOPING THE BRAND
Wanting L'ATTITUDE to be fun and vibrant experience, we tailored our marketing pieces to a younger demographic. As the first annual event, we explored many catchphrases to capture the essence of this movement and began promoting our speakers in an exciting light to gather more hype around this convention.
WATCH IT ALL COME TOGETHER