ShopHER is a pop-up shop in Union Station, DC, featuring about 15 local, women-owned small businesses selling clothing, jewelry, popcorn, candles, home goods, and art. I helped develop the branding in collaboration with the Women’s Business Center project manager.
Sketching Process and Logo Variations
ShopHER supports women-owned businesses from all backgrounds. For the logo, I aimed to reflect that diversity. The mark is a shopping bag made of different shapes and colors, symbolizing the mix of voices behind the pop-up. The pink and purple palette is vibrant yet balanced.
Final Branding Guide
Store Panels
Grand Opening in Union Station, Washington DC
