ShopHER is a Pop-Up incubator for local, women-owned small retail businesses located in Union Station, Washington DC. Approximately 15 small businesses are selling products such as clothing, jewelry, popcorn, candles, home goods and art. I was approached to help conceptualize the branding for this store, collaborating with the project manager at Women's Business Center.
ShopHER empowers women-owned businesses from all backgrounds. When developing the logo, I wanted to capture the diversity behind this project. The logomark is a bag consisting of various shapes and colors, alluding to the diverse harmony shopHER brings to its small pop-up in Union Station. The colors are a perfect blend of pink and purple that doesn't overwhelm the viewer.
Final Branding Guide
Grand Opening in Union Station, Washington DC